Brand & advertising
Lynk & Co — Race Teaser
About this film
A pre-race hype video starting with close-ups of the cockpit and tires, then transitioning to the vehicle moving on the track, using contrast between movement and stillness to build pre-race anticipation. Mechanical details, road curves, and speed visuals create a tight rhythm. The work organizes brand content around the racing atmosphere, showing how a hype short film can use sound, motion, and camera transitions to gradually build up the emotion before the key moment arrives.
